Case Study: Cajadecarton.es boosts open rates, newsletter subscribers, and abandoned cart recovery with Connectif

Cajadecarton.es - Customer Case Study

Cajadecarton.es, an online packaging retailer in Spain, needed to improve key eCommerce metrics that were hindering growth. Their challenges included low email open and click-through rates (CTR), high email bounce rates, and a need to recover abandoned shopping carts. They partnered with the marketing automation platform Connectif to implement an optimization strategy focused on segmentation and personalization.

Connectif's solution involved several key actions: scrubbing inactive users from email lists, using sign-up forms with FOMO tactics to gain new subscribers, and creating automated workflows to send personalized messages and discount codes to retrieve abandoned carts. As a result, Cajadecarton.es achieved a 22.8% increase in email open rates, a 55.8% increase in newsletter subscribers, and successfully recovered 13% of abandoned shopping carts within seven months of using Connectif.

Cajadecarton.es

Sergi Clavé

Executive Director