Case Study: Hattiesburg Zoo improves guest experiences and operations with Connect&GO

When Technology Meets Passion Demetric Kelly and Hattiesburg Zoo's Leap Forward

The Hattiesburg Zoo, a premier attraction in Mississippi, faced operational challenges as it grew. Its existing systems, including Square, struggled to manage increased ticket sales and integrate data for marketing, especially after the addition of its Serengeti Springs waterpark. The zoo needed a unified solution to better track information and control access ahead of a major holiday event.

Connect&GO implemented an integrated e-commerce and access control platform for ticketing, replacing multiple disparate systems. The vendor provided crucial onsite implementation support to meet the tight deadline. The new system provided valuable reporting for predicting busy days and managing staffing. As a result, the zoo gained a one-stop shop for operations and is now implementing Connect&GO's RFID wristbands for season pass access at its waterpark.

Hattiesburg Zoo

Demetric Kelly

Director of Guest Services & Retail