Case Study: U.S. Bank achieves cashless fan engagement at Super Bowl LIVE with Connect&GO

U.S. Bank - Customer Case Study

U.S. Bank sought a creative way to introduce a new digital payment product and increase brand visibility at the high-profile 2018 Super Bowl, where encouraging meaningful consumer engagement was a known challenge. They partnered with vendor Connect&GO to implement a solution using RFID technology for event activation.

Connect&GO provided RFID sticker tattoos that attendees used for cashless payments and to engage with photo opportunities. This solution allowed U.S. Bank to showcase its product without requiring guests to use their own money, while simultaneously enabling detailed tracking of consumer behavior and reactions. The activation was a success with over 15,000 participants, effectively garnering significant attention for the brand.