Case Study: Granby Zoo Increases Guest Engagement with Connect&GO

Granby Zoo Increases Guest Engagement with Connect&GO

Granby Zoo faced challenges with an outdated and complicated point-of-sale system that lacked integration with operations. This disconnect hindered guest engagement and made it difficult to gather data on visitor behavior. The zoo partnered with vendor Connect&GO to implement its Konnect all-in-one management platform and Play&GO connected wearable technology to address these issues.

Connect&GO's solution provided an integrated platform for ticketing, access control, and cashless payments via RFID wristbands. The system created an augmented guest experience with interactive activities, which increased visitor spending. The implementation gave Granby Zoo valuable real-time analytics on guest traffic and behavior, allowing them to better cater to visitor needs and improve overall engagement.

Granby Zoo