Case Study: Canobie Lake Park increases guest loyalty with Connect&GO

Canobie Lake Amusement Park Increases Guest Loyalty with Connect&GO

Canobie Lake Park, an amusement park in Salem, New Hampshire, sought new ways to deepen guest connections and encourage visitors to explore more areas of the park. Their challenges included finding a fun, immersive method to foster loyalty and establish a deeper connection with each guest. To address this, they partnered with Connect&GO for its integrated amusement park management solutions and a customized loyalty program.

Connect&GO's solution involved RFID wristbands that guests could scan at various touchpoints to accumulate points redeemable for prizes, incentivizing repeat visits. The system also allowed park managers to track guest interactions in real time and send personalized post-visit emails. This approach successfully drew guests into a more engaging experience across the entire park, effectively increasing guest loyalty for Canobie Lake Park.

Canobie Lake Park