Case Study: Segra achieves 31% lead-to-close conversion with Connectbase

Segra+UPN boosts lead-to-close conversion to 31% with Connectbase

Segra, a large independent fiber infrastructure company, faced challenges with traditional marketing methods. Their team struggled to efficiently gather prospect data to deliver personalized messaging across their expanding fiber footprint. Seeking a dynamic solution for demand generation, they turned to Connectbase and its Connected World platform.

By implementing Connectbase, Segra's marketing team could proactively identify buildings and businesses along fiber routes. This enabled targeted campaigns and closer collaboration with sales, eliminating the need to wait for sales-generated lists. The results for Segra were significant, including a 31% conversion rate from lead to close, a seven-figure revenue impact, and a reduced sales cycle. Connectbase empowered Segra to streamline processes and enhance customer engagement.

Segra+UPN