ConnectAndSell
6 Case Studies
A ConnectAndSell Case Study
Convetit, a company that helps large corporations run moderated “digital innovation sprints” and turn expert insights into actionable reports, needed a way to reach senior decision makers at big enterprises and schedule more product demos. Their challenge was getting through to hard-to-reach executives in corporate planning, R&D, and product management, a task that had been limiting sales activity. ConnectAndSell’s Lightning™ conversation-enablement platform was brought in to help Convetit connect with these prospects.
With ConnectAndSell, Convetit dramatically increased live conversations and demo volume by using Lightning™ and its CRM-synced workflow to reach decision makers quickly and repeatedly. The result was a jump from one demo per week to one per day, and then to 15 demos per day, while two salespeople were speaking with 50–60 people daily and making about 1,000 dials a day.
Tom O’Malley
CEO & Founder