Case Study: RingCentral achieves more conversations, pipeline, and revenue with ConnectAndSell

At RingCentral, ConnectAndSell Leads to More Conversations, More Opportunities, More Pipeline and More Revenue

RingCentral, a fast-growing cloud communications company, needed a way to reach thousands of IT and business decision-makers more efficiently and turn more inbound and outbound leads into qualified sales opportunities. Its lead qualification team, which sits between marketing and sales, used ConnectAndSell’s Lightning platform to help handle high volumes of leads and improve outbound calling productivity.

With ConnectAndSell, RingCentral increased dials, conversations, and lead quality, while also gaining better metrics to manage and coach its SDR team. Eric Lewis said Lightning enabled up to 1,000 dials and more than 50 conversations a day per user—up to 10x the output—and ConnectAndSell’s OutboundOnDemand service helped RingCentral quickly test campaigns and absorb lead spikes, contributing to more opportunities, more pipeline, and more revenue.

RingCentral

Eric Lewis

Vice President of Demand Generation