Case Study: Pure Michigan Business Connect achieves 90% meeting attendance with Connect Space

With Connect Space, Pure Michigan Business Connect has attained an average of 90% meeting attendance for 40+ Summits annually

The state economic development organization Pure Michigan faced significant challenges with its Business Connect program, which organized over 40 matchmaking summits annually. Their previous software was inadequate for collecting the data needed to facilitate high-quality meetings between buyers and suppliers, leading to inconsistent events, inefficient rescheduling of missed meetings, and a poor experience for both attendees and the PMBC team. They partnered with the vendor Connect Space to find a next-generation solution.

Connect Space provided a comprehensive platform that consolidated registrations, communications, and data management into a single system. Their solution used custom forms to gather specific needs from buyers and suppliers, ensuring more valuable meetings, and offered a mobile app for real-time scheduling and engagement. This partnership resulted in a 96% decrease in time spent reviewing applications, a 90% meeting attendance rate, and a 50% reduction in unscheduled missed meetings for Pure Michigan, supporting over $8 billion in new contracts.

Pure Michigan

Robert Chasnis

Development & Operations Manager