Case Study: Wild Cosmetics improves stock forecasting with Conjura

Wild Cosmetics improves stock forecasting accuracy by 100% with Conjura

Wild Cosmetics, a UK-based subscription business selling plastic-free deodorant, faced challenges with poor product visibility and inefficient data management using Excel spreadsheets. This manual process strained their team and made it difficult to accurately assess product performance and its impact on customer acquisition and retention.

Conjura implemented its ecommerce analytics platform to unify the company's data into a single source of truth. This provided daily visibility into SKU performance, which revolutionized Wild Cosmetics' stock forecasting and optimized their warehouse pick & pack strategy. As a result, Conjura helped the brand achieve a 100% increase in the accuracy of their stock forecasting and significantly sped up their fulfilment process.

Wild Cosmetics