Case Study: Legology boosts online revenue and B2B growth with Conjura

Legology - Customer Case Study

Legology, a beauty brand focused on leg health and beauty, was struggling with performance blindness as sales grew across B2C and B2B channels. With data siloed and limited visibility into retailer performance, the team relied heavily on Google Analytics and had difficulty understanding customer behavior and aligning stock with demand.

Conjura implemented its analytics platform, including automated reporting and a customer retention dashboard, to give Legology clearer visibility across online and retail sales. This enabled smarter CRM nurture campaigns and better B2B product mix decisions, helping Legology achieve 223% more online customers, a 321% increase in online revenue year on year, and a 74% rise in B2B revenue.

Legology