Case Study: Wild Cosmetics achieves more accurate stock forecasting with Conjura

How Wild Cosmetics Optimised Their Operational Data

Wild Cosmetics, a UK-based subscription brand known for plastic-free refillable deodorant, was struggling to keep up with rapid growth because product data was being managed manually in Excel. This made it difficult to quickly understand SKU performance, customer behavior, and how those insights affected acquisition, retention, and stock planning.

Conjura solved this by unifying Wild’s product and fulfilment data into a single source of truth through its ecommerce analytics platform. With daily visibility into best and worst performing SKUs, Wild improved stock forecasting accuracy, optimized pick-and-pack operations, and informed discounting decisions to move slower-selling products faster.

Wild Cosmetics