Case Study: Furniturebox achieves profit-led ad growth with Conjura

Furniturebox boosts contribution profit 23% with Conjura

Furniturebox, a leading online home furniture retailer, faced the challenge of having its performance data fragmented across multiple platforms like Google Ads and BigCommerce. This made it extremely difficult and time-consuming to understand the true drivers of profitability, especially as they scaled their product catalogue. They turned to Conjura for a unified analytics platform to solve this problem.

Conjura implemented a single, intuitive platform that became Furniturebox's source of truth for marketing and product performance. This enabled profit-led optimization of Google Ads campaigns and provided company-wide visibility. As a result, Furniturebox increased its contribution profit by 23% year-on-year and improved its Performance Max efficiency to a 4.2x return on ad spend (ROAS).

Furniturebox