Case Study: Discounted Sunglasses boosts profitability and cuts manual reporting with Conjura

Discounted Sunglasses boosts contribution margin efficiency 12.7% with Conjura

Discounted Sunglasses, an ecommerce retailer, faced challenges with unclear product profitability due to reliance on manual Excel spreadsheets and guesswork. This led to poor visibility into underperforming SKUs, slow-moving stock that tied up cash, and reactive seasonal decisions. Their marketing and operations teams spent excessive time on manual reporting without accurate, SKU-level data.

Conjura provided a solution by integrating its analytics platform to pull together product profitability, marketplace data, and ad spend into a single source of truth. This enabled Discounted Sunglasses to see actual contribution profit per SKU and make smarter pricing decisions. As a result, they achieved a 12.7% increase in contribution margin efficiency and saved 6 hours of manual work per week, freeing teams to focus on strategic decisions.

Discounted Sunglasses