Case Study: a education marketing agency improves campaign reporting and targeting with Congruent Info-Tech’s Microsoft BI data warehouse solution

Education Marketing Agency gains KPI-driven campaign insights with Congruent Info-Tech

Congruent Info-Tech provided a business intelligence solution for an education marketing agency. This customer, a pioneer in running student enrollment campaigns for schools and universities, was struggling to consolidate and analyze the effectiveness of its paid search marketing campaigns across providers like Google and Bing. This inability to measure results made it difficult to fine-tune future client campaigns.

Congruent Info-Tech designed an end-to-end solution using the Microsoft BI stack. They developed SSIS packages to download and integrate raw data from search providers, built a dimensional data warehouse, and created cubes to power dashboards and reports featuring key KPIs. This solution allowed the customer to effectively report campaign results to their clients, refine their advertising strategies with self-service analytics, and ultimately gain new clients by offering a results-oriented, lower-risk business model.