Case Study: Touchtown, a senior-living engagement technology company, achieves 3-minute proposal creation and digital "body language" insights with Conga Collaborate & Conga Sign

Touchtown makes a powerful first impression and decreases proposal creation time with Conga Collaborate

Touchtown provides digital engagement tools for senior living communities and needed proposals that made a strong first impression while respecting the technology comfort of older adults. The sales team relied on manual Excel and Word processes that took too long and didn’t reveal how prospects interacted with proposals—what Touchtown calls “digital body language”—making it hard to tailor follow‑up and move deals forward.

By adopting Conga Collaborate with Conga Sign, Touchtown replaced static documents with interactive, media‑rich proposals that track engagement and enable mobile signing. Proposal creation time fell from 20 minutes to 3 minutes, allowing reps to spend more time selling; the company scaled business and improved efficiency without adding headcount.

Touchtown

Mike Rethage

VP of Customer Success