Case Study: T‑Mobile for Business achieves clearer proposals, 25% higher user adoption, and instant reporting with Conga

T-Mobile fixes sales proposals, boosts adoption, and improves reporting with Conga

T‑Mobile for Business, focused on improving connectivity and the customer selling experience, faced a major sales enablement gap: reps couldn’t include promotional pricing directly in proposals. Customers either had to trust the rep’s word or receive separate Excel/Word attachments, a slow, error‑prone, and hard‑to‑track process that hindered efficiency and consistency.

By deploying Conga Composer and Conga Courier inside Salesforce, reps can select offers and auto‑generate polished proposals (including marketing flyers) without leaving the platform, while automated daily reports go to finance and marketing. The change drove a 25% increase in user adoption, cut reporting time from 24–48 business hours to instantaneous, reduced license costs, improved communication, and sped up payments.

T-Mobile for Business

Jenifer Robertson

Senior Program Manager for Salesforce