Case Study: SalesITV achieves 900% ROI automating contracts with Conga Composer

SalesITV Realizes 900% ROI Automating Contracts with Conga Composer

SalesITV, a New South Wales–based provider of global online sales and customer service training, was generating about 240 contracts a year (15–30 pages each). The team had to manually re-enter Salesforce data into templates and re-upload signed documents, a repetitive, error-prone workflow that took 30–60 minutes per contract.

After implementing Conga Composer, a single custom button pulls data from multiple Salesforce objects, applies dynamic logic (for example, discount columns), sends the document to DocuSign, and uploads the signed file back to Salesforce. The automation cut 30–60 minutes per contract (about 10 hours/month), saved roughly $25–$50 per contract, improved accuracy and user satisfaction, and delivered a reported 900% ROI.

SalesITV

Adam Wiggins

Head of Marketing