Case Study: Marathon Ventures achieves 95% faster proposal generation and eliminates errors with Conga Composer & Conga Batch

Marathon Ventures Increases Bid Sheet Proposal Efficiency 95% with Conga Applications

Marathon Ventures is a full-service advertising sales company that manages direct-response and paid-programming inventory for multiple TV networks. Its sales planners produced more than 1,000 Excel-based proposals a year using manual copy‑and‑paste processes outside Salesforce, which was time-consuming (about 6 hours/month) and prone to human error.

By deploying Conga Composer and Conga Batch with Salesforce Sales Cloud, account executives now generate and e-mail customized proposals with a single click and consolidate listings into a single Excel workbook with built‑in formulas. The change cut proposal generation time from 6 hours to about 15 minutes (a 95% efficiency gain), virtually eliminated data‑entry errors, reduced personnel needs, and improved accuracy and buyer experience.

Marathon Ventures

Adrian Lo

Manager of Pricing & Planning