Case Study: Graff's Turf Farm achieves 1,536% ROI and saves 363 hours annually with Conga Composer

Graff's Turf Farm Achieves More than 1,500% ROI by Generating Work Orders with Conga Composer

Graff’s Turf Farm, a leading sod retailer focused on quality and service, relied on detailed Excel “cut sheet” work orders to fulfill daily orders. Creating and updating these sheets was manual—copying and pasting into a template and printing—which consumed 1.5–3 hours per day (about 47 business days per year) and forced harvest crew interruptions whenever updates were needed.

By adding Conga Composer (with Conga Query Manager) to their Salesforce implementation, Graff’s now generates and emails Excel cut sheets with one click, automatically merging data and using conditional formatting for clarity on field tablets. The change eliminated manual work, saved ~1.5 hours per day (363 hours/year), delivered $11,060 in annual savings (1,536% ROI), improved accuracy and Salesforce adoption, and expanded automated document generation across work orders, delivery receipts and reports.

Graff’s Turf Farm

Raychel Dias

Salesforce Administrator & Office Manager