Case Study: Go Energy achieves $150,000 annual savings and 16–18 day faster proposals with Conga Composer

Go Energy Saves $150,000 a Year by Automating its Proposal Process

Go Energy, an Australian energy retailer and leader in energy-efficiency services, struggled with a slow, spreadsheet-driven proposal and contract process. Complex cash-flow and government incentive calculations meant sales support spent hours in Excel, could only support up to five sales reps, and agreements like power purchase contracts took weeks to finalize.

Implementing Conga Composer to merge Salesforce data into standard Excel templates and auto-generate/email documents made proposals nearly instant. The change produced 2–3× more proposals on the spot, cut turnaround by 16–18 days, saved $150,000 annually with payback in under three weeks, and let sales support scale to five times its previous capacity while improving professionalism and growth.

Go Energy

Bassem Selim

IT General Manager