Case Study: Dude Solutions achieves 3X sales productivity with Conga Collaborate (Conga)

Dude Solutions automates sales documents, increases sales productivity 3X with Conga

Dude Solutions, a provider of operations software used by more than 10,000 organizations, faced a bottleneck in its 175-person sales team: generating quotes, proposals, and contracts was a manual, error-prone process built on Word documents, spreadsheets, and ad-hoc calculations that ate into reps’ selling time and risked costly data mistakes.

The company deployed Conga Collaborate to automate document generation with branded templates that pull data directly from Salesforce and integrate with Salesforce CPQ and e-signatures. The result was an end-to-end automated process that cut proposal creation time by 66% (from 6 minutes to 2), increased sales productivity 3X (enabling reps to make up to 60 prospecting calls daily), and supported 175 reps with just two enablement resources.

Dude Solutions

Lindsay Baskervill

Dude Solutions