Case Study: Dimelo achieves fast, accurate, and branded quoting with Conga Composer

Dimelo ensures accurate pricing and brand consistency with Conga Composer

Dimelo is a B2B SaaS company in the EU that helps large enterprises manage customer interactions across social, web, chat, and mobile channels. The company struggled with a labor‑intensive, error‑prone quoting process—sales reps created multilingual Word quotes and price books locally, leading to inconsistent pricing, incorrect terms for licenses versus services, and uneven branding.

Dimelo implemented and customized Conga Composer to generate quotes and price books directly from Salesforce, using centralized templates and automated workflows. The change ensured correct terms and up‑to‑date pricing in the customer’s language, sped up quote production, delivered consistent branding, and was later extended with electronic signature capability—giving management greater control over what sales sends.

Dimelo

Stéphane Lee

CEO