Case Study: Indianapolis Motor Speedway achieves rapid, personalized sales presentations in under 5 minutes with Conga Collaborate

Conga Collaborate saves the Indianapolis Motor Speedway valuable time now invested to customers and prospects

The Indianapolis Motor Speedway, a century-old home to major global racing events, sells highly personalized suites and hospitality experiences where no two offerings are the same and prices change by event and day. The IMS sales team was wasting hours sifting through a nearly 200-slide master deck to build custom proposals, creating a bottleneck that slowed response times and risked inaccuracies.

By adopting Conga Collaborate with Microsoft Dynamics CRM integration, IMS now auto-populates branded presentations with accurate pricing, ticket and pit-pass options, and prospect data. This cut proposal creation time from 15–20 minutes to under five, enabled quick inclusion of graphics and video, and freed salespeople to spend more time engaging customers and closing business.

Indianapolis Motor Speedway

Jacob Brown

IMS Premium Services Sales