Case Study: AV Flexologic achieves accurate, on-demand quotes and faster sales cycles with Conga CPQ

AV Flexologic empowers sales team with accurate, on demand quotes

AV Flexologic is a Netherlands‑based, global manufacturer of high‑precision mounting equipment for the flexographic industry with over 30 years of experience and a strong international presence. The company faced slow, error‑prone quoting driven by manual processes and a legacy CPQ that couldn’t handle a complex, frequently changing pricing and bundling catalogue.

By implementing Conga CPQ with minimal training, AV Flexologic enabled sales teams to produce accurate, on‑demand quotes and finalize agreements on the show floor, speeding turnaround and boosting event sales. The change automated quoting, improved pricing control and accuracy, accelerated the sales cycle, increased revenue, and raised both employee and customer satisfaction.

AV Flexologic

Minus Tjeenk Willink

Vice President