Case Study: AllOver Media achieves 4-day deal closures and streamlined contract automation with Conga Collaborate

AllOver Media found the 'ability to do it all' with Conga

AllOver Media connects brands to consumers with out‑of‑home advertising across gas pumps, nozzles, ice boxes, truck sides and indoor venue billboards. When Director of Sales Operations Erica Juhl joined, the sales team relied on Excel for contracts and inventory while using Salesforce only for basic contact info — a fragmented process that slowed contract creation and prevented a single source of truth.

AllOver selected Conga Collaborate as an all‑in‑one document generation, contract management and e‑signature solution that integrates with Salesforce. The platform lets reps generate polished proposals and contracts from templates in under a minute, combine multiple product terms into a single agreement, share tracked links instead of large attachments, and manage edits easily — reducing the sales cycle to about four days and delivering significant time savings and better performance tracking.

AllOver Media

Erica Juhl

Director of Sales Operations