Case Study: Audacy achieves faster audio streaming and real-time listener engagement with Confluent

Tuning Into a Data Streaming Platform to Power the Future of Audio Streaming at Audacy

Audacy, a leading audio content company serving 200 million listeners across radio, podcasts, and digital audio, needed to modernize its legacy data architecture to support real-time engagement, personalized content, and faster innovation. Before working with Confluent, Audacy struggled with point-to-point integrations, multiple schemas, and complex systems that made scaling new features difficult and slowed development.

Confluent implemented its cloud-native, fully managed data streaming platform, including Schema Registry and fully managed connectors, to create a more scalable, unified real-time data backplane. The results included about 50% faster time-to-implementation for new data features, 66% lower live-streaming latency, and more than 40% faster development of new features, helping Audacy boost listener engagement and unlock new revenue opportunities.

Audacy

Vitaly Shoykhet

Senior VP of Engineering