Case Study: AO.com achieves real-time hyper-personalization and up to 30% higher conversion with Confluent Cloud

AO.com boosts customer conversion rates by up to 30% with Confluent

AO.com, a leading UK-based online electrical retailer, faced the challenge of rapidly adapting to a dramatic shift in consumer behavior, as the COVID-19 pandemic accelerated a move to online shopping. To respond instantly to individual customer needs and support a surge in growth, they needed a new technological approach and turned to event streaming with Confluent Cloud from vendor Confluent.

The solution implemented was a real-time event streaming platform using Confluent Cloud. This enabled hyper-personalization of the online experience by combining historical data with real-time digital signals. The results were significant, including a 30% increase in customer conversion rates. Additionally, the pace of innovation increased as development teams could focus on building new features instead of managing infrastructure, thanks to the fully managed Confluent service.

AO.com