Case Study: Shambhala sells out and breaks attendance records with The Confluence Group's publicity campaign

Shambhala sells out in 2 months with The Confluence Group

The customer, Shambhala, a long-running music festival, was facing slow ticket sales for its 2014 event. They hired the vendor, The Confluence Group, to provide a publicity campaign to address this challenge.

The Confluence Group developed a publicity strategy, created materials, and secured major media engagements. Their efforts achieved a combined reach of 69 million, which resulted in the festival selling out and breaking attendance records in 2014. The following year, their continued work helped the festival sell out over a month before it began.

Shambhala