Case Study: Hartzell Air Movement achieves 24/7 quoting and doubles sales‑rep quote rate with Configure One Cloud

Expanding and empowering sales channels with around-the-clock quoting and configuration

Hartzell Air Movement is a 6th‑generation, family‑owned manufacturer of industrial ventilation and heating equipment with a 144‑year history. Facing maintenance headaches from an aging CPQ system, the company formed a cross‑functional team to evaluate options; after considering a custom build, they selected Configure One because it could handle Hartzell’s complex selection and business logic out of the box.

Configure One delivered an integrated online selection and configurator—branded Hartzell FLOW—that lets reps enter airflow criteria and configure quotes 24/7 without factory intervention. The change shifted quote entry from 70% factory / 30% sales reps to about 40% factory / 60% sales reps, speeding quotes, improving customer satisfaction, and increasing revenue (with a goal to lower factory‑produced quotes to 20%).

Hartzell Air Movement

David Long

VP, Sales and Technology