Case Study: MiQ achieves faster, safer feature releases with ConfigCat

MiQ scales feature rollouts across 20+ offices with ConfigCat

MiQ, a global programmatic advertising company, faced challenges with slow and complicated feature releases. Their engineering teams relied on hardcoded flags and environment variables, which made quick changes, rollbacks, and experimentation difficult. They needed a more reliable and flexible solution for release management, which led them to the ConfigCat feature flag service.

By implementing ConfigCat, MiQ gained smarter feature flag management for both engineering and product teams. The solution enabled gradual rollouts, A/B testing, and emergency toggling without redeployments. This resulted in faster experiments, safer deployments, and smoother multi-team releases, giving MiQ the confidence to deliver new features quickly and reliably.

MiQ