Case Study: Idahoan Foods turns trade into a strategic lever with Confido

Idahoan Foods streamlines trade and processes 750 payments with Confido

Idahoan Foods, a major privately held CPG company, faced a challenge with its trade spend, one of its largest expenses. Their legacy systems were a disconnected patchwork that made it impossible to measure the ROI or effectiveness of their trade dollars. They partnered with Confido to find a single system that could run trade as a strategic growth lever and provide the expertise to help their team scale.

Confido implemented a single platform that consolidated cash application, deductions, trade promotion management, and sales forecasting. This solution integrated with Idahoan's ERP, automating manual processes and creating a single source of truth. As a result, Idahoan dramatically sped up financial operations, gained the ability to measure promotion ROI, and could reallocate spend to what actually drove growth, all without increasing headcount. With Confido, the team processed over 750 customer payments and freed up time to focus on strategy.

Idahoan Foods