Case Study: Yahoo achieves stronger B2B telesales performance with Confero

Yahoo! - Customer Case Study

Yahoo! needed a more professional, scalable approach to B2B telesales. Its in-house activity was being handled on an ad-hoc basis with no dedicated management structure or supporting processes, so Yahoo! turned to Confero to help run outsourced pay-per-click (PPC) advertising sales and follow-up telemarketing.

Confero built an exclusive UK SME telemarketing team that grew from two to seven agents, using targeted data lists, offer-led incentives, email response handling, and follow-up calls to move prospects through to campaign launch. The partnership proved highly successful: Yahoo! kept Confero as its outsourced B2B telesales partner for five years, and the UK team consistently outperformed the rest of Europe in results and performance.

Yahoo