Case Study: UKTI fills all conference delegate seats with Confero's outbound booking service

UKTI - Customer Case Study

UK Trade & Investment (UKTI) needed to fill 125 delegate seats for its international conference, “Towards a Low Carbon Global Economy,” held alongside a Meet the Buyer event for low carbon technology businesses. UKTI supplied a list of 1,000 targeted prospects and needed support to drive registrations and collect payments, so it engaged Confero for outbound seminar booking and telemarketing support.

Confero assigned a specialist outbound team to contact targeted decision-makers, provide event information, manage the booking process via UKTI’s diary, and arrange one-to-one meetings with attending international buyers. The campaign was a success: all 125 delegate seats were filled, helping UKTI deliver a conference that generated new global business links across the low carbon technology sector.

UKTI