Case Study: Sennheiser achieves 2-3 qualified appointments a day with Confero's B2B appointment setting team

Sennheiser - Customer Case Study

Sennheiser, the long-established audio manufacturer, wanted to expand its commercial headset offering into the competitive call centre market and needed a way to reach key decision makers at businesses with large call centre operations. Confero supported this challenge with a focused B2B appointment setting and telemarketing programme.

Confero designed a staggered mailing and outbound calling campaign, trained its team on Sennheiser’s products and sales process, and booked meetings with targeted prospects across the UK. The result was at least 2–3 qualified appointments per day for each sales representative, helping Sennheiser’s team focus on presenting and closing deals while thousands of headsets were sold to major organisations including British Gas, Ticketmaster, Harrods and others.

Sennheiser