Case Study: Audi achieves a highly successful UK car launch with Confero

Audi - Customer Case Study

Audi, one of the world’s leading automotive brands, needed support from Confero to promote the UK launch of a new model. The dealership’s challenge was to reach existing customers and prospects from competitor brands in a highly professional way, invite them to the showroom, and secure test drives while staying true to Audi’s brand values.

Confero provided a specialist outbound telemarketing team for the project, including trained automotive agents who were briefed by Audi and called prospects during evening and weekend timeslots. The campaign delivered 408 hours of outbound calling, resulting in 497 showroom visits and booked test drives at an average of 1.22 per hour, helping make the launch one of the most successful in the UK and leading to an ongoing contract for future test drives and service campaigns.

Audi