Case Study: Freshwater cuts event carbon footprint by 53% with Conference Care

Freshwater cuts event carbon footprint 53% with Conference Care

Conference Care provided sustainable event management services for Freshwater, a marketing and communications specialist commissioned by the Welsh government to host the Circular Economy Hotspot event. The challenge was to balance international accessibility with environmental responsibility for 429 delegates, as pre-event estimates projected a carbon footprint of 167 tCO2e, with over 92% of emissions coming from travel and accommodation.

The solution implemented by Conference Care included a comprehensive strategy focusing on travel, food and beverage, and materials. This involved promoting public transport and car sharing, sourcing local and plant-based menus, and using recyclable signage. As a result, Conference Care helped reduce the event's final carbon footprint by 53%, from an estimated 167 tCO2e to an actual 79 tCO2e, demonstrating significant environmental impact without sacrificing event quality.

Freshwater