Case Study: The Light Salon boosts online beauty sales and client support with Confer With live video shopping

The Light Salon Realised That to Provide World-Class Client Support They Needed the Technology to Match

The Light Salon, a beauty business with over 11 locations across the US and UK, wanted to deliver world-class client support online during the pandemic. After using tools like Zoom, they found the experience led to low conversions, a complicated booking process, and limited ability to create the same interactive, personalised consultations they offered in-store. Confer With provided the live video shopping platform used for these one-to-one virtual appointments.

Confer With partnered with The Light Salon to create immersive live video shopping experiences with video consultations, a shared basket, and integrated product recommendations from the salon’s product feed. This helped the team discuss skin types and preferences in real time, support customers out of hours, and better replicate in-salon service online. The case study reports an average order value of £271 and a 19% conversion rate, showing a clear uplift in online sales performance.

The Light Salon

Amy Fiddler

Salon Manager