Case Study: Hughes achieves higher conversions with Confer With live video shopping

Hughes Delivers Customer Excellence with Live Video Shopping

Hughes partnered with Confer With to improve its online customer experience with live video shopping. The family-run electrical retailer wanted to recreate the in-store, personal service it was known for, but its previous virtual shopping setup was limited to a one-way video call.

Confer With provided an interactive live video shopping platform with two-way video, shared baskets, and an Alternatives Feature that let Hughes staff suggest similar products and add items directly to checkout. The result was a more immersive service that helped Hughes double the conversion of its previous one-way video provider and achieve a 20x higher conversion rate than shoppers who did not engage via video.

Hughes

Nick Cooper

Smart Associate