Case Study: Snug achieves 30x higher conversion rates with Confer With live video shopping

How Live Video Shopping Powered 30x Growth in Conversion Rates for Snug

Snug, the sofa-in-a-box home retail company, needed a way to keep selling during the pandemic when in-store staff were working from home and they lacked a direct, engaging way to communicate with online shoppers. To solve this, Snug turned to Confer With and its live video shopping platform to create a more showroom-like experience through its eCommerce store.

Confer With enabled Snug’s sales team to run one-to-one video shopping sessions remotely, share product images and assets, use search to pull up items quickly, and recommend add-ons during the conversation. The result was a 30x improvement in conversion rates and a 40% increase in average order value, while also extending trading hours and helping move customer conversations from initial enquiry to purchase.

Snug

Matt Hazelden

Virtual Retail Advisor