Case Study: Bridgman boosts revenue and conversion with Confer With live video shopping

Bridgman - Customer Case Study

Bridgman, a luxury furniture retailer with decades of experience, needed a better way to sell during the pandemic when its stores were closed and customers were increasingly shopping for outdoor spaces online. The company wanted a live selling channel that could showcase products more effectively than a website alone, while still giving customers a personalized buying experience. Confer With provided the live one-to-one video shopping service used on Bridgman’s website.

With Confer With, Bridgman’s sales experts were able to hold personalized video consultations from customers’ homes, share catalog pages in real time, and help customers choose products best suited to their gardens. The results were strong: Bridgman reported average order values of about £5,000, higher than both its online channel and showroom sales, along with conversion rates that were also higher than normal website performance. Bridgman said Confer With outperformed its brick-and-mortar showrooms in pure revenue terms.

Bridgman

Alex Bridgman

Commercial Director