Case Study: Jude brings bladder care into the mainstream with Confederation Studio

Jude launches a bold bladder health brand in 11 weeks with Confederation Studio

Confederation Studio partnered with Jude, a healthtech company focused on bladder care for women, to tackle the stigma and shame surrounding incontinence. The challenge was to create a brand that would resonate with its audience, help women feel comfortable discussing a sensitive subject, and position Jude as a leader in the bladder health sector.

The solution implemented by Confederation Studio was a bold and joyful brand identity featuring an imperfect logo, a dynamic color palette, and a confident tone of voice infused with humor. This included brand rollout, messaging, packaging, and the creation of a relatable illustrated character. The new branding successfully helped Jude break taboos, as evidenced by its features on BBC's Dragons' Den and in major publications like The Times and Vogue, establishing it as a leading UK brand in bladder support.

Jude