Case Study: hummel increases ROAS by 93% with Confect

hummel increases ROAS by 93% with Confect

hummel, a global sportswear brand, faced the challenge of having generic and non-branded Catalog Ads that were disconnected from their marketing calendar and failed to reflect different product categories or their global markets. They partnered with their agency, Oui Oui, and the vendor Confect to address this.

Using Confect, they implemented an intelligent design system that automated ad creation. The solution used design rules to tailor ads for specific products, campaigns, and member prices, and scheduled them to change automatically to maintain urgency. This resulted in a 93% increase in ROAS, an 85% higher conversion rate, a 43% higher click-through rate, and a 54% lower cost per purchase. These efficiency gains allowed hummel to profitably scale their Catalog Ad spend by 97%.

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