Case Study: Sinnerup improves Cost Per Purchase by 50% with Confect

How Sinnerup improved Cost Per Purchase by 50% with Confect

Sinnerup, a well-known Danish retail brand, faced the common eCommerce challenge of their Meta Catalog Ads blending into the feed with default, non-branded packshots. Their initial setup lacked performance optimization and the ability to dynamically highlight promotions or urgency. To address this, they partnered with Confect to implement a more dynamic and automated catalog ads strategy.

By using Confect, Sinnerup automated their ad design process, enabling A/B testing, seasonal campaign templates, and the dynamic inclusion of real-time data like low-stock warnings and member-only pricing. This solution delivered significant results, including a 50% lower cost per acquisition and a 60% increase in profit on ad spend. The automation provided by Confect allowed for scalable, high-performing campaigns that maintained branding and relevance.

Sinnerup

Jeppe S. Nielsen

Paid Social Responsible