Case Study: ROImonks boosts Palltex’s ROAS by 60% with Confect

How ROImonks Increased ROAS by 60% with Confect

ROImonks, a marketing team working for their client Palltex, a wholesale distributor, needed to enhance the performance of their Meta Catalog Ads to stand out in a competitive market. They partnered with Confect to improve the ads' visual design and messaging to make the workwear and PPE products more appealing to customers and drive better results.

Using the Confect platform, ROImonks implemented customized ad designs that included product-in-use images and clear pricing. They also A/B tested backup templates and incorporated urgency cues for sales. This solution led to a 60% increase in ROAS, a 59% reduction in cost per purchase, and a 63% higher click-through rate for their client, demonstrating significant performance gains from strategic design changes with Confect.

ROImonks

Stamen Petrov

Performance Marketing Specialist