Case Study: Online Marketing Gurus achieves 26% higher ROAS with Confect

How Online Marketing Gurus increased ROAS by 26% with Confect

Online Marketing Gurus (OMG), a performance marketing agency, partnered with the luxury fashion brand Steven Khalil to address a challenge with Catalog Ads. The brand was hesitant to use this ad format as the default, generic templates failed to reflect its high-end, exclusive identity and were deemed unsuitable for its products, particularly jewelry.

Using Confect, the team designed custom, on-brand templates that moved away from basic product shots. The solution involved incorporating model imagery to add a premium, aspirational feel and then extending the successful ad designs to new platforms like TikTok. This strategy, implemented via Confect, resulted in a 26% increase in ROAS and a 15% decrease in Cost Per Mille (CPM) for the client.

Online Marketing Gurus

Sophie Chugg

Associate Director - Paid Social