Case Study: Humac boosts Catalog Ads performance with Confect

How Humac increased Catalog Ads performance by 42% with Confect

Humac, a major Scandinavian retailer of Apple products, faced the challenge of improving the performance of its Facebook and Instagram Catalog Ads to better connect with customers during key shopping periods like Christmas. They wanted to move beyond generic ads to implement seasonal messaging, personalization, and optimized designs without having to manually update thousands of creatives and disrupt campaign performance.

With Confect, they automated design changes to align with the Christmas season and shifting customer priorities, such as highlighting delivery urgency and flexible payment options. They also personalized ads for specific audiences like students and created native vertical ads for Stories and Reels. This strategy, implemented using Confect, resulted in a 42% increase in conversion rate and a 23% increase in click-through rate, driving significant business impact through highly relevant and automated Catalog Ads.

Humac

Magnus Gravenhorst

Marketing Manager