Case Study: Arena Sports increases Catalog Ads ROAS by 34% with Confect

How Arena Sports increased Catalog Ads ROAS by 34% with Confect

Arena Sports, a renowned global swimwear brand, sought to improve the performance of its Catalog Ads to better align with its marketing efforts and drive higher engagement. The brand partnered with the vendor Confect to optimize its ad designs and overall strategy for these placements, moving beyond generic templates.

By implementing Confect's solutions, Arena Sports conducted extensive A/B testing and customized designs for different product categories, creating ads that mirrored its product pages and seamlessly integrated sales campaigns. This strategic approach led to a significant measurable impact: a 34% increase in Return on Ad Spend (ROAS), an 18% higher Click-Through Rate (CTR), and a 17% decrease in Cost per Click. The work with Confect transformed their Catalog Ads into a powerful tool for both conversion and brand building.

Arena Sports

Christiane Schwenk Lagun

Performance Marketing Manger