Case Study: Bed Kingdom improves CPA by 58% with Confect

Bed Kingdom boosts conversion rate by 90% with Confect

The customer, Bed Kingdom, a leading UK eCommerce brand, faced a challenge with underperforming and uninspiring Meta catalog ads. Their performance marketing agency, Connective3, partnered with the vendor Confect to improve ad targeting, increase trust and engagement, and ultimately drive higher average order values.

The solution implemented by Confect involved creating lifestyle-led creatives, improving segmentation for different product categories, utilizing 9:16 ad formats for proper placement, and adding informative overlays to showcase product details. This strategy resulted in a 58% lower cost per acquisition, a 90% increase in conversion rate, and an 84% increase in year-over-year revenue for Bed Kingdom.

Bed Kingdom