Case Study: Werner Electric achieves 100% order accuracy and faster acknowledgements with Conexiom

Transforming the Inside Sales Team through Sales Order Automation

Werner Electric, a Minnesota‑based distributor of electrical, automation and lighting solutions, faced rapidly increasing order volume that strained its Inside Sales team and delayed customer acknowledgements by as much as 24 hours. To scale without adding staff, Werner Electric adopted Conexiom’s Sales Order Automation (inherited from its parent company) and assigned Angela Schmollinger to lead a targeted rollout to high‑volume customers.

Conexiom’s implementation, supported by its customer success team, increased usage at Werner Electric by 500% since September 2016 and delivered measurable improvements: order processing accuracy rose to 100% (from about 95% manually), acknowledgement turnaround fell from up to 24 hours to roughly one hour, and returns and errors were significantly reduced. Conexiom freed Inside Sales to focus on higher‑value tasks, improved order cycle times, and enabled continued growth without adding headcount.

Werner Electric

Gerry Thomas

Director of Finance